[..] Interestingpoint of view on Gartner’s Magic Quadrantby Alex. [..]
AOL Keywords Era
Do
you remember AOL Keywords? AOL sold AOL keywords that can be searched
inside their walled garden or internet as they called it. As AOL was
synonymous with internet, businesses had to buy keywords so that users
can find them on AOL. This was a controlled access that worked for a
while, when websites came with their own URLs, followed by better
search engines like Google. The AOL keywords faded and became
irrelevant.
I Think Gartner's Magic Quadrant will end up like AOL Keywords.
[..] Interestingpoint of view on Gartner’s Magic Quadrantby Alex. [..]
Hi Alex, I really like your AOL analogy and generally agree with the premise of this post. You are right that savvy ITSM buyers are going to new sources for vendor information and recommendations and these sources are often found in the social networks. Gartner needs to do a better job at being transparent and open. Funny enough, many Gartner analysts and executives agree with this premise. Gartner should take their knowledge of the market, open it up and mix in some peer review (easier said than done). Two clarifications: 1. When Service-now.com was first listed on the Gartner Magic Quadrant for IT Service Desk, we were not a Gartner client. However, we are now a Gartner client and it can be debated that our position on the MQ is now not as favorable as it was last year. It would take hours of conjecture to try and figure out how and why the dots move, which is why it would be really nice if Gartner were more transparent about their methodologies. 2. Some vendor briefing requests will be honored and some won't. We are a Gartner client and have been turned down for a briefing request with certain analysts. A lot of what Gartner analysts think is important or relevant is based on what Gartner customer end users (not vendors but IT organizations) inquire about. This is good and bad. Good because Gartner responds to market opinion. Bad because the inquiries are exclusively from Gartner end users and are not representative of the entire market. Disclaimer: The views in this comment are opinion mixed with fact. Does this make me an analyst? Hard to say... Rhett Service-now.com @rglauser
Rhett, The Gartner research reports are good. I am saying that the black-box-like-approach to MQ will make it irrelevant. Gartner needs to incorporate or leverage social networks to make it relevant. Maybe they should appeal to Users and their emotions, they can allow users to vote for titles such as Most popular, Most Loved, Widely deployed. kinds. When it happens in a transparent and open way, then users feel a part of it. If Gartner continues to do MQ in the same way, it will be irrelevant (IMHO)
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