CIAB Febraban : The Biggest Show In Latin AmericaIn the Brazilian IT market, banks and financial institutions are big stake holders (say around 70%) . Febraban is an association of all IT department of banks and financial institutions. In short, it's a very powerful association as it collectively represents a big chunk of buyers with a large budget. CIAB Febraban is a trade show that brings the latest technology and Febraban together. It showcases the latest innovations in technology, latest solutions from IT solution vendors like HP, Microsoft, IBM, Steffanini and the who' who of the Brazilian / Latin American market. It's a great place to showcase your solution provided you have 100k USD and upwards for a booth, however most vendors are happy to be there. Guess, it pays off. I had a chance to visit CIAB Febraban a couple of weeks back only because of our partner -